Using Social Media to Grow and Nurture Client Relationships
If it seems like everyone is on social media, it’s because they are. As an accountant, it’s easy to overlook social networks, but they can be a valuable tool in helping you grow your firm.
In a recent article, we discussed the importance of getting social to maximize your client relationships. Here’s a brief overview of what we covered.
Your Clients and Competitors are on Social Media
Billions of people around the world are on social media, including your clients and competitors. In fact, 98% of financial advisors are already on social networks.
When you’re active on social networks, you:
- Build brand awareness
- Improve client loyalty
- Establish yourself as a leader in the industry
Social media is a free and easy way to increase visibility. But to make the most of it, you need to use the right platforms.
Focus on the Right Platform to Grow Client Relationships
There are many social networks out there, so it’s important to focus your time and effort on the networks that your clients and colleagues use. Some of the most popular networks for accountants and advisors to utilize include:
Each of these networks has its advantages and uses. Start creating accounts, building a following and sharing content.
Follow the Best Practices
If your goal is to maximize client relationships through social media, it’s important to follow the best practices. These practices include:
- Sharing. Don’t just use your accounts for promotional purposes. Share valuable content and thoughts.
- Engage. Add to the conversation. Comment on posts and engage in social listening.
- Make it a priority to be active on your social accounts. Posting once in a while won’t help you build a following and nurture relationships.
Read the full blog article to get more details on why and how to use social media to grow your practice.
To learn more how FFP can help you with growing your firm or to schedule a call, contact us here.
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